- Client
- Trendspack
- Services
- Motion & Animation
- Deliverables
- 1× animated film
The Brief
Trendspack Limited needed its packs to work on an electronic billboard. A roadside screen is glanced at, not watched, so the product name and its main claim had to read in the time it takes to drive past.
The Idea
Make the pack the whole ad. The packs are built in 3D and set on a bold flat colour, big enough in frame that the name does the selling on its own.
How We Made It
The Mega Pill Omega-3 box and bottle are modelled and lit like a studio pack shot, with a soft reflection under them and the Trendspack Limited mark on the label. Behind them sits a single deep red, so nothing competes with the product. Type animates in around the packs, and the words on screen stay short: the name, 'Extra Strength', the softgel count.
The Result
