Notes from the studio on marketing, social media, brand building and the real challenges of leading creative work. New posts every Monday, Wednesday and Friday.

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Behind the Scenes Sells: Why Showing the Work Builds TrustSocial Media11 November 20264 min readBehind the Scenes Sells: Why Showing the Work Builds TrustThe final cut shows what you made. Behind the scenes shows why people should trust you to make it.Your Logo Is Not Your Brand: What Actually Shapes How People See YouBranding9 November 20264 min readYour Logo Is Not Your Brand: What Actually Shapes How People See YouA logo is a signature. The brand is the reputation behind it. Five things that do far more of the work.The Brief Is the Product: What Leaders Get Wrong When They Hire a Creative TeamLeadership6 November 20265 min readThe Brief Is the Product: What Leaders Get Wrong When They Hire a Creative TeamThe biggest challenge in creative work is rarely talent. It is clarity. A few things we wish every leader knew before the first call.Made for the Scroll: Five Rules for Short Videos People Actually WatchSocial Media4 November 20264 min readMade for the Scroll: Five Rules for Short Videos People Actually WatchOn social, you don't get an audience. You earn one, a second at a time. Five rules we use on every short-form piece.Story First, Shot List Second: How We Plan a Brand FilmMarketing2 November 20264 min readStory First, Shot List Second: How We Plan a Brand FilmA camera can't fix a film that doesn't know what it is trying to say. Here is the order we plan in, and why the shot list comes last.

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