- Client
- Zino Aviation
- Services
- Brand System · Web · Motion
- Deliverables
- Brand guidelines · Social campaign · Simulator brochure · Website · Film
A full luxury brand world for a private aviation company, from charter documents to the live site.
The Brief
Zino Aviation works in two worlds at once: private jet charter, sales and management for clients who expect discretion, and a ground school and flight simulator for young people who want to fly. Both had to feel like one house. In aviation trust is the whole sale, and nobody hands a flight, or a career, to a name that looks different every time they meet it.
The Idea
One house, two voices. Black, gold and the four-bar mark hold everything together, then the type changes with the audience: a quiet serif for the charter client, a heavy grotesque for the student who wants to learn, fly and explore.
How We Made It
The brand guidelines set the rules, down to a black spiral notebook, a black-and-gold pen and business cards with the bars running across them. The charter work speaks softly: the site opens on "Private Aviation Simplified" over a sunset cloudscape, and the ads read like editorial pages, from the split-time "Abuja by 9, Home for Dinner" to a boarding pass that says "Departure Time: Whenever You're Ready". The training side is louder, from pilot-licence posters to the Flight Simulator Experience brochure. For motion we cut a vertical ground school reel from simulator sessions, whiteboard lessons and a crew walk outdoors, opening on gold kinetic type, "Your flight doesn't begin in the sky". It closes on a logo sting where the wordmark and its bars resolve out of streaks of light.
The Result
