- Client
- Lumilearn
- Services
- Motion & Animation
- Deliverables
- 1× promo film · 1× vertical cut
The Brief
Lumilearn needed teachers. Its offer is simple: teach online, choose your hours, skip the commute and earn more. The people it wanted were tired of long hours with low pay, and one short film had to reach them, win them over and send them to lumilearn.io.
The Idea
Start with the frustration, then answer it. The film opens on one big word, TIRED, before the brand is even named, and every answer after it is just as short: Freedom, flexible hours, no commute.
How We Made It
It is all 2D kinetic typography in Lumilearn green, with music and no voice-over. Letters roll in on curves, a hand-drawn line loops across the frame to write "Join", and a sunburst scene is scattered with doodled props: an alarm clock, a Rubik's cube, a football. Folding green shapes wipe between scenes, a three-line card stacks up the selling points, and a liquid splash resolves into the logo. The vertical cut is rebuilt for the phone rather than cropped, so every line still fits the tall frame.
The Result
