- Client
- The Puff Shack
- Services
- Video Production
- Deliverables
- 2× social reels
The Brief
The Puff Shack takes puff puff, a snack every Nigerian grew up with, and sells it from a bright kiosk with toppings, stuffed waffle sandwiches and lemonade. The challenge was making a familiar snack feel like somewhere worth going.
The Idea
We gave it a customer and a walk. One reel follows a woman in a red dress from the corridor to the counter, through the menu and the first bite, and out with the bags; the other goes right in on the product.
How We Made It
The visit reel moves at walking pace: the glowing kiosk and its winking mascot, the menu board, a pink lemonade being capped, a stuffed waffle sandwich lifted from its box and bitten. The product reel is bright and hard-lit, with lemonade splashing into the cup, glaze running over the puffs and a box closing in a hard stripe of sunlight. Puffs frying in oil open the story, and the bag with the brand's own line, 'If puff puff and doughnuts had a baby!', closes it.
