- Client
- TBWA\Concept
- Services
- Motion & Animation
- Deliverables
- 1× animated film
The Brief
For TBWA\Concept's 40th year the agency partnered with SMEShop on a free workshop to equip 40 small businesses with a strategy that works in today's economy. Small business owners hear a lot of promises, so the film had to make a free workshop feel urgent enough to register for straight away.
The Idea
We wrote it as a question first and an offer second: "Is your business ready for real growth in today's challenging economy?" Then the type does the selling, and every word that matters splashes, bends or bursts into place.
How We Made It
This one is all 2D: TBWA yellow and black, no props, only type. Ink-like splashes carry the cuts, a cartoon cloud rolls in to wipe the frame, and words bend along curves, wobble or turn on their side as the next line arrives, with "to equip 40 SMEs" set upright beside "and build a strategy". It closes on "Register now" and "Secure your spot", then the TBWA and SMEShop marks side by side.
The Result
