- Client
- Sofri
- Services
- Graphic Design
- Deliverables
- 4× social designs
The Brief
Sofri is a digital banking app powered by Links Microfinance Bank, talking to people in feeds full of bigger, louder brands. Every month brought a different message, a push of motivation, a Valentine's giveaway, a POS terminal for business owners, and each one had to stop the thumb and still look like Sofri.
The Idea
Treat every post like a poster with one shout. Navy and a sharp lime, headlines set on tilted highlighter strips, and one hero object or person cut out and placed big: a chess king, a man in meditation, a couple raising a toast, the terminal itself.
How We Made It
"Make Each Day Your Masterpiece" puts a gold chess king beside a desk calendar, with John Wooden credited under the line. "Reflect, Recharge, Reignite" stacks three words on brush-stroke bars above a black-and-white figure in a meditation pose, with a sticker reminding people they can still finish the year strong. The Valentine post leads with "Single, but in love with Sofri!" over a dinner-for-two scene to sell the giveaway, and "Sofri Pay" tilts the terminal toward the reader like a product shot. Doodles, a soft swirl texture and the Links lock-up at the foot keep the four reading as one family.
The Result
