- Client
- PureFi
- Services
- Motion & Animation
- Deliverables
- 1× explainer film · 1× vertical promo
The Brief
PureFi had 300,000 people on its waitlist and needed to tell them why it exists. People want to send money abroad with low fees and earn more on their savings, and the systems they use today do neither. The explainer had to make that case clearly enough to turn a waiting list into people ready to sign up.
The Idea
We built the film as an argument, not a feature list. It opens on the waitlist number, asks "But why?", names the two things people want, and only then brings in the phone with "What if there was a better way?". It ends where it began: Join the 300,000.
How We Made It
The explainer is carried entirely by kinetic type, with no voice-over, on soft gold and cream gradients. A bar chart builds under the waitlist number, a world map fills with dotted transfer routes while the yield figure climbs from 3.9% to 6.0%, and a deposit screen rises into frame to show tracking in real time. Words blur and slide into place one phrase at a time, and the close turns to black with the gold PureFi mark under drifting light. For the vertical promo we switched to 3D phones that turn to show the app screens, one message at a time: manage, grow and move your money, 6% yield, send money anywhere, no hidden fees.
The Result
