- Client
- Jade & Willow
- Services
- Motion & Animation
- Deliverables
- 1× website promo film
The Brief
Jade & Willow's range is body butters and sugar scrubs, and a jar in a product photo looks like every other jar. Their website needed a short film that makes the range feel rich and soft enough to touch, and sends people to shop.
The Idea
We built the jars in 3D and gave each one its own small stage inside a single blush-pink world: a spin, a reflective shelf, monstera leaves, floating balloons. The colour never changes, so by the time the logo returns the brand already feels like one thing.
How We Made It
It opens with blue and pink paint strokes sweeping across the frame and clearing to the logo. The Milk & Honey body butter spins into view, then the jars line up on a reflective floor while the copy writes on: 'Luxuriously Rich Moisture For Soft, Supple Skin.' White frame lines open onto leaves for the Brown Sugar scrub, balloons drift around the Lavish Lavender scrub, and the film closes on 'Glow Naturally. Shop Now!' in the brand's plum type. There are almost no hard cuts; each product moves into the next.
The Result
