- Client
- Graffiti
- Services
- Video Production
- Deliverables
- 2× social reels
The Brief
Graffiti's food is built for groups: a brunch that covers the whole table and a big steak carved for everyone to share. Most food reels cut away before anyone eats, and with a sharing menu the eating is the part worth seeing.
The Idea
We stopped cutting. Both reels are long, patient takes that let the meal play out: hands reaching across the brunch table, and a steak carved slice by slice while the table toasts behind it.
How We Made It
The brunch is a single locked overhead frame on the purple-striped table, with salad, stew, waffles, eggs and juice all in view as hands come in to pour, pass and dig in. The steak reel sits at table height with the cast-iron board in the foreground and the diners soft behind, glasses of red wine and juice going up. A gloved hand lifts the slices towards the lens to show the pink inside. Warm light and very few cuts give it the pace of a real meal.
