- Client
- Entrepreneur Growth
- Services
- Motion & Animation
- Deliverables
- 1× explainer film
The Brief
Entrepreneur Growth works with business owners on investment and growth, which are promises rather than products. There was nothing to point a camera at, so the offer had to be explained in plain words and still feel valuable.
The Idea
An open gold hand holds out the offer. Each promise appears above the palm as a line icon, so the message reads as help being handed over.
How We Made It
A dark, quiet backdrop and one gold hand, lit so the metal catches the light. The headline 'We can help you' runs in a purple-to-orange gradient, with the plain line 'set clear goals and enhance essential skills' underneath. The icons arrive one at a time inside gradient rings that draw themselves on, each with its label: investments, then business growth. The type and the icons do the talking; the hand simply holds the frame.
The Result
