- Client
- Doobai
- Services
- Motion & Animation
- Deliverables
- 1× animated film
The Brief
Doobai is an antiperspirant roll-on that promises 48 hours of protection, sold on Jumia and Konga. It needed an ad that lands in a few seconds and tells people straight away who it is for: anyone putting in a long, hard day.
The Idea
Dress the product for the grind. The roll-on changes outfits where it stands, from a red outfit to a suit and tie to a pair of work overalls, so one bottle stands for every kind of working day before the full range lines up.
How We Made It
With only seconds to play with, nothing is wasted. A single bottle stands in a soft spotlight on a deep blue-to-teal gradient while its outfit swaps, with "Own your grind" beside it in heavy sans and italic serif and "Stay fresh through it" underneath. A quick whip carries us to the end frame: the six-bottle range with its reflection, the 48-hour badge and where to buy.
The Result
