Website
FDN Capital Partners
Project focusInvestment · Private capital · Website design & build
The Challenge
FDN serves three very different visitors: founders raising money, investors looking for deals, and institutions with strategic mandates. Each needed to find themselves quickly, and the firm needed to explain an AI investment analyst, CapitalQ™, without drowning anyone in jargon.
The Idea
We gave every side its own door and kept one story running underneath. Black and gold, a clean grotesque, photography of real people at work, and a page that unfolds as you scroll: the problem, how FDN helps each side, the advantage, and then Q, the AI analyst, introduced like a product launch.
Built For Every Screen
The site is laid out again for phones, not shrunk: tabs become swipeable, long sections break into short screens and every call to action stays within reach of a thumb.
What We Built
Does this sound familiar?
Investors, founders and institutions each pick their own tab and read the problem in their own words.
From discovery to conviction
The process runs as a sliding sequence, Discover to Build Conviction, each step with its own picture and line.
Introducing CapitalQ™
The firm’s AI investment intelligence gets a launch moment of its own, with Q as the analyst at its centre.
Africa → Arabia
A section for the firm’s two-region focus, set in patterns drawn from both regions.
Also In This Project
Talent Capital
A sister site for FDN’s talent investing arm: musicians, athletes, creators and public figures moving from influence to ownership. Bright yellow on black and white, a gold-graded slideshow of real stars, and the whole case made in one scroll.
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